I did most of my field research at the Southcenter Mall in Tukwila on Sunday Morning. The mall wasn’t too busy and I was pretty nervous about approaching people but I decided that I’d give chocolate to those willing to be interviewed because it was Valentine’s Day. I decided that I wanted to try and vary my ten interviewees based on occupations and in the end I was able to interview a diverse group of people with varying ethnicities and the age range was between 15-47 but most of them in their 20’s.
First, I approached a security guard and he was really nice so he made me less nervous about asking other people and then I walked around the food court and looked for people who were sitting by themselves. Many responses I got from people were “I’m not from here” and even though I said it didn’t matter, I got the hint that that was their nice way of saying “don’t bother me.” Then I went inside a couple of stores and interviewed some people who were working including a barista, a sales associate, and a graphic designer. I also interviewed three high school girls sitting by the yogurt stand because I thought it would be interesting information to see what their view was about the work life and what they expect since they don’t have as much experience with work or higher education.
Then I thought about my own circle of family and friends and their line of work and interviewed my cousin who is a captain in the U.S. Army, my friend who is a finance manager at digital media company, my roommate’s boyfriend who designs for a rain boot company, and my mom’s coworker who is a childcare provider. I found the research that I did very intriguing. I had a great time interviewing these people and it wasn’t as scary as I thought!
Our questions were thought provoking and I added one more question for a little more feedback about the premise of our show idea.
Trends that stuck out:
- There was a good split between who thought that reality TV was attracting/distracting.
- There was a good split between who thought a college education was important/not important.
- There was a good split on whether or not the economic situation was affecting their work and life.
- A key common skill that was needed in many of the occupations was good communication.
- Majority of the interviewees prefer to watch TV at night
- Majority weren’t quite sure of what they considered an entry-level job was.
- Majority has earned a Bachelors degree.
- Many were interested in a show that would show progression into a job after college, how an internship could lead to a job, the struggles, how long it takes to get a stable job, and the interview process.